[4] Zunächst hatte meme nur die Bedeutung Mem, wurde aber im Zuge der digitalen Revolution dafür verwendet, eine bestimmte Art von Internetphänomen zu beschreiben. Memeplexes comprise groups of memes that replicate together and coadapt. "[53], Architectural memes, according to Salingaros, can have destructive power. What made you want to look up meme? Take for example the case of the transmission of a simple skill such as hammering a nail, a skill that a learner imitates from watching a demonstration without necessarily imitating every discrete movement modeled by the teacher in the demonstration, stroke for stroke. The longevity of religious memes improves with their documentation in revered religious texts. Memes tauchen in Form bewegter und unbewegter Bilder, Text, Video oder auch Audio auf, sie sind also nicht an einen bestimmten Medientyp gebunden. Lumsden and Wilson coined their own word, culturgen, which did not catch on. In his 1976 book The Selfish Gene, British scientist Richard Dawkins defended his newly coined word meme, which he defined as "a unit of cultural transmission." Durch ihre virale Verbreitung in der Netzkultur werden Memes auch als Internetphänomen beschrieben. (1995): "Metasystems, Memes and Cybernetic Immortality," in: Heylighen F., Joslyn C. & Turchin V. Share the best GIFs now >>> To Balkin, whether memes become harmful or maladaptive depends on the environmental context in which they exist rather than in any special source or manner to their origination. Clusters of memes, or memeplexes (also known as meme complexes or as memecomplexes), such as cultural or political doctrines and systems, may also play a part in the acceptance of new memes. "Images portrayed in architectural magazines representing buildings that could not possibly accommodate everyday uses become fixed in our memory, so we reproduce them unconsciously. "[57], This article is about the term "meme" in general. Teilweise werden Memes für virales Marketing eingesetzt. Manche Werbeagenturen bedienen sich der Bild-, Ton- und Textsprache der Memes, um den Zielgruppen auf eine ungewöhnliche Weise zu begegnen; so werden etwa Plakate im Stil eines Image Macros gestaltet. [25] Memes that fit within a successful memeplex may gain acceptance by "piggybacking" on the success of the memeplex. Zunehmend lassen sich auch auf Demonstrationen ausgedruckte oder nachgemalte Memes erblicken. A meme (/ m iː m / MEEM) is an idea, behavior, or style that becomes a fad and spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. Each tool-design thus acts somewhat similarly to a biological gene in that some populations have it and others do not, and the meme's function directly affects the presence of the design in future generations. Dispatch was asking a yes or no question and he kept replying “10-4.” After the 3rd 10-4 which had waaaay too much attitude in it, I asked dispatch to stand by one second. Lars Bülow, Michael Johann: Politische Internet-Memes – theoretische Herausforderungen und empirische Befunde. (eds. Meme definition is - an idea, behavior, style, or usage that spreads from person to person within a culture. [1] Dawkins äußerte sich 2013 zu dieser Verwendung seiner Wortschöpfung und meinte, diese Internetphänomene seien nicht weit entfernt vom ursprünglichen Begriff. 'Nip it in the butt' or 'Nip it in the bud'? Atran discusses communication involving religious beliefs as a case in point. 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